Wednesday, July 2, 2014

Accessibility, accountability cornerstones for new MLA chief

"Take a look at the Meat & Livestock Australia website's contacts page, and the second entry point, immediately after 'general inquiries', is managing director, Richard Norton's email address.

It's symbolic of the early approach being taken by the industry service delivery company's new operational head, who took up his duties a month or so ago.

Already, Mr Norton appears eager to engage as closely as possible with grassroots stakeholders, and perhaps to define his management style using some of the strong 'customer-focus' principles he functioned under as a commercial private sector agribusiness management executive with Landmark."


How will MLA respond to senate inquiry signals?

"The recent senate inquiry into grassfed beef levies made it patently clear that levy payers did not want to see current Meat & Livestock Australia directors on the board selection committee, incoming managing director Richard Norton says.

During his first interview with Beef Central since joining the industry service delivery company a month ago . . . he said this was one of a range of messages MLA had taken from the senate inquiry into grassfed levies."


Strength lies in unity for restructure combatants

"The exasperation in WA Labor Senator Glen Sterle's voice was palpable when he commented during a recent Senate inquiry hearing just how divided the grassfed beef cattle industry was.

'God help us if the industry ever got its act together. What a powerful lobbying force it would be,' he said."


MLA board orders 'hard-hitting' extension review

"The board of Meat & Livestock Australia has asked new managing director Richard Norton to oversee a complete review and restructure of its extension activities, triggered in part by a critical independent review of MLA's Livestock Production Innovation (LPI) unit last year

MLA chair Dr Michelle Allan told Senators during the grassfed beef cattle inquiry in Canberra last Friday that the review would be hard-hitting and MLA processes would 'look completely different in six months time'."